Brand Identity Design, Email Operations, Lifecycle Content Strategy
Awareness, Engagement, Retention
Email, Web, Events, Content Marketing
At Anexinet, I executed a full-scale rebrand—from logo and typography to campaign visuals and digital assets—while simultaneously managing email marketing operations and supporting partner event promotions. I collaborated cross-functionally with design, partnerships, and events teams, launched thought leadership content to position the brand as a tech authority, and continuously tested email strategies to drive engagement. The result: a stronger, more cohesive brand identity and improved audience connection across touchpoints.
✅ Full rebrand rolled out across digital channels and sales collateral
✅ Led day-to-day email strategy and A/B testing
✅ Promoted high-value events in collaboration with partners like HPE and Nutanix
✅ Delivered evergreen thought leadership content (eBooks, infographics, briefs)
Anexinet needed to modernize its brand to remain competitive in the enterprise technology space. The visual identity no longer reflected its innovative service offering, and its lifecycle content and communications lacked cohesion and depth. At the same time, the team was expanding its event strategy and partner ecosystem, requiring flexible, scalable marketing support.
The challenge was to:
Launch a modern brand that resonated with a B2B audience
Coordinate go-to-market content with multiple stakeholders and partners
Elevate lifecycle marketing with better segmentation and continuous testing
Support live and virtual events while increasing brand trust and visibility
I focused on unifying visual design, lifecycle messaging, and stakeholder alignment. My work included:
Brand Identity Overhaul
Conducted market and competitor research to inform brand direction
Designed a new logo, color palette, typography system, and custom icons
Rolled out the identity across the website, emails, sales assets, and social media
Email Lifecycle & Content Strategy
Managed email planning, scheduling, and QA using platforms like HubSpot and Microsoft Dynamics
Built and maintained multiple lifecycle campaigns for newsletters, webinars, and promotional content
Created briefs, gathered feedback, and led cross-functional reviews to ensure alignment
Event Marketing & Partnership Support
Coordinated campaigns to promote webinars and in-person events in Philadelphia
Worked with the partnerships and events teams to support co-branded efforts with HPE and Nutanix
Delivered follow-up campaigns to drive re-engagement post-event
Ongoing A/B Testing
A modern take on the legacy logo with an emphasis on the X
Delivered new brand guidelines and design system across all customer-facing assets
Produced campaign visuals, infographics, iconography, and templated assets
Wrote and launched email flows for lifecycle campaigns, webinars, and partner programs
Managed end-to-end campaign execution, from content planning to deployment
Collaborated with internal and external stakeholders across design, marketing, partnerships, and events
Email marketing revamp and strategy for gated content, webinars, and live events
As part of the rebranding I created different icon sets based on the services offered and the industries Anexinet targets
A brand is more than visuals—it’s the consistency of every touchpoint across the lifecycle
Iterating with A/B testing, even with inconclusive results, leads to smarter campaign strategy
Partner alignment and cross-team collaboration are key to successful content execution
Launching a rebrand requires vision, structure, and trust-building—both internally and externally
