roject Manager – Strategy + Cross-functional Execution
Acquisition, Engagement
On-site Promotions, Amazon.com Homepage, Campaign Landing Pages
During my time as a Project Manager at Amazon Business, I led the strategy and execution of multiple high-impact seasonal campaigns—including the Business Gift Guide, Back to School, and Cyber Week. These initiatives drove a +214% performance to goal, a +196% YoY increase for the Gift Guide alone, and helped expand traffic and reach across the Amazon Business vertical.
✅ 3.4MM page hits for Gift Guide (214% to goal; +196% YoY)
✅ +62.7% YoY traffic growth for Back to School 2022
✅ Oversaw Amazon Business campaigns across Holiday, Cyber Monday, and more
Amazon Business needed to scale seasonal campaigns for high-demand moments—like last-minute gifting and back-to-school shopping—while balancing strict timelines, internal team coordination, and performance goals.
The challenge was to:
Launch campaigns aligned with real-time buyer behavior
Drive traffic and engagement within short windows
Collaborate cross-functionally with stakeholders across design, merchandising, and content
I worked across marketing, creative, and business teams to deliver performance-driven campaign experiences:
Business Gift Guide
Led the launch and optimization of a seasonal on-site experience tailored to urgent last-minute gifting behavior
Back to School 2022
Proposed and executed a new campaign strategy to meet growing demand in the education space
Holiday & Cyber Monday
Managed Amazon.com and Amazon Business gateway (GW) homepage campaigns for key holiday periods
Back to school and Cyberweek + Black Friday storefront campaign and launch
🎯 RESULTS — New Campaign launch under my lead. Back to school campaign received +62.7% YoY traffic
Developed content briefs and campaign timelines
Coordinated with creative and merchandising teams to align assets and copy
Monitored performance post-launch and iterated on content based on real-time data
Managed A/B content blocks and homepage placements across Amazon.com and Amazon Business
Holiday Gift guide storefront and creative design
🎯 RESULTS BUSINESS GIFT GUIDE — +196% YoY traffic and 3.4MM hits; 214% to goal
Proactive cross-functional planning is essential for high-velocity ecommerce launches
Iterating quickly with data post-launch can significantly improve campaign relevance
Seasonal demand moments are goldmines—if you’re fast and strategic
