Empowering what’s next.
As a marketing professional, I oversaw the rebrand of Anexinet, a technology services company. The first step was to conduct extensive market research to understand our target audience and industry trends. We used this information to create a new brand identity, including a new logo, color palette, and typography. We then applied this new identity to our website, social media accounts, and all other marketing materials.
To promote our new brand, we developed an email marketing campaign that included a series of newsletters highlighting our services, case studies, and industry insights. We also created thought leadership assets such as eBooks, briefs, and infographics that provided valuable information and insights to our target audience. These assets were designed to position Anexinet as a thought leader in the technology services space and to establish our credibility and expertise.
To enhance our visual identity, we created a set of custom icons that reflected our brand’s values and personality. These icons were used across all marketing materials, including our website, social media accounts, and infographics.
Overall, the rebranding effort was a success, and our new brand identity has helped us to better connect with our target audience and differentiate ourselves in a crowded marketplace. The thought leadership assets we created have positioned us as a valuable resource for our clients, while the custom icons have added a unique and recognizable visual element to our brand.
